Showing posts with label public service announcement. Show all posts
Showing posts with label public service announcement. Show all posts

Tuesday, April 13, 2010

A Wordless Reminder



Most public service announcements are a little heavy–handed for me — especially, it seems, the ones that are urging people to do a simple, yet smart, thing, like buckling seatbelts.

I guess that is why I appreciate the attached video from the United Kingdom so much. It has a message of value for everyone who drives — or rides with those who do — wherever those roads may be.

And it doesn't have to bludgeon you over the head to get its point across.

My compliments to the person — or persons — who dreamed it up.

Thursday, September 24, 2009

OK, You Have Our Attention



I saw a segment about this public service advertisement, and it intrigues me.

A friend of mine was diagnosed with breast cancer a few years ago. Her treatment seems to have been successful, but she and I both know that cancer that was thought to be in remission can return.

I studied journalism in college, but I didn't study advertising. However, I know enough about advertising to know that the first objective is to capture your audience's attention. I think this public service advertisement does that in true Madison Avenue style — sex appeal.

The next objective in this campaign — as I understand it — is to encourage men to contribute to the cause.

What are your thoughts? Is this appropriate? Does it work?