Thursday, September 24, 2009

OK, You Have Our Attention

I saw a segment about this public service advertisement, and it intrigues me.

A friend of mine was diagnosed with breast cancer a few years ago. Her treatment seems to have been successful, but she and I both know that cancer that was thought to be in remission can return.

I studied journalism in college, but I didn't study advertising. However, I know enough about advertising to know that the first objective is to capture your audience's attention. I think this public service advertisement does that in true Madison Avenue style — sex appeal.

The next objective in this campaign — as I understand it — is to encourage men to contribute to the cause.

What are your thoughts? Is this appropriate? Does it work?

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