Sunday, March 30, 2008

The Taste of Money

Nationally, the average price of a gallon of regular unleaded gasoline is $3.30. That's 7 cents more than it was last week, and it's 73 cents more per gallon than it was this time last year, when gas was selling for $2.57.

I'll admit that it may not help much to be told that gas prices in the United States still aren't as high as they are in most other countries.
That's because Americans simply aren't used to the prices they're having to pay.

It reminds me of when I was a child. We lived in rural Arkansas when I was growing up, a couple of miles from the town limits. And my parents were regular customers at a bait shop/gas station on the route to town. Gas had been selling there for about 29 cents/gallon for years and years. Then, it went up a couple of pennies per gallon.

The Arab Oil Embargo of the early 1970s led to fuel shortages in the U.S., the likes of which had not been seen since World War II more than a quarter of a century earlier. Although my parents complained bitterly about having to pay a few pennies more for a gallon of gas, we never saw gas prices that low again.

But, even though the oil price increases of the early 1970s seem mild by today's standards, the impact was severe enough at the time that forms of gas rationing were implemented in various states ... believe it or not.

It also may not help much to be reminded that, over the last three decades or so -- essentially beginning with President Carter in the late 1970s -- Americans have been warned that high prices for gasoline ultimately would be the result of not dealing with our dependence on foreign oil.

It's been nearly 35 years since the Arab Oil Embargo. And if one country seemed to prosper from the very start of its deprivation, it was Japan. Once chastised the world over for its reputation for manufacturing "junk," Japan recognized early that fuel efficiency and general construction quality would be important elements in automobile production in the future.

"Quality" was never just a buzzword for Japanese automakers, the way it has been for most U.S. automakers, who mostly cared about the quality of their profits. That led to Japanese automobiles that routinely outperformed their American counterparts year after year, whatever the prevailing price of gasoline happened to be.

Over the years, many Americans seem to have come to the conclusion that high prices for gas would decline as a part of the natural cycle of supply and demand.

But the recent increases in gas prices, which have sent rates well over $3.00/gallon, don't look like they're going to drop.

There are numerous steps that may be taken in the future to help Americans cope better with the higher prices. But long-term adjustments won't show up for awhile in the form of more fuel-efficient vehicles, or vehicles and homes that operate on fuel that we can produce in this country.

So, whether you refuse to rid yourself of a gas-guzzling vehicle or you're driving a fuel-efficient vehicle but still find it hard to pay the prices at the pump, I'd like to offer a few websites that are dedicated to directing your attention to the lowest prices in your area.

(By the way, if you're in the market for a new vehicle, do yourself a favor and read this from Forbes. It's about the top 20 most dangerous vehicles. Try to strike a balance between good gas mileage and road safety. Don't sacrifice safety for fuel efficiency.)

I'm sure there are other sites out there -- and I'm equally sure there will be more in the future. We haven't entered the peak driving season yet, and that seems almost certain to bring the price you're paying to $4.00/gallon or more.

But here are a few websites that may help you save a little while you plot your economic strategy to cope with the new reality.

And, as a bonus, here's a link that will answer your questions about how gas prices go up or come down. Don't blame the neighborhood retailer. The retailer is caught in a squeeze, too. The huge profits are being made elsewhere.

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