I've been teaching a news writing class at the community college here in Dallas this fall.
It's been an interesting and challenging semester for me. I've been away from the classroom for several years, and I've been away from the newsroom for several years as well, and a lot of things have changed.
It is not my intention to recite all those differences here in some kind of "those were the days" rant. I expected things to be different. That's the nature of things. Nothing remains static.
Certainly, the relative health of the newspaper business hasn't remained static. As the economy has worsened, many newspaper subscribers have stopped subscribing in an effort to save a little money. That means that circulation numbers have dropped at most newspapers. And, as circulation has dropped, advertisers have been more reluctant to invest money in advertising that (presumably) fewer people will see.
Newspapers, in turn, are forced to take certain steps to save money because, as I have said here before, advertising revenue is the life blood of a newspaper.
It's a vicious circle.
I guess it always has been volatile, always vulnerable to economic downturns and technological shifts. Computers and the internet play roles today that my colleagues and I never could have imagined when I was on the copy desk or the last time I was in the classroom.
To say the least, it has been an educational autumn for me. But it has also reinforced my belief in certain things, one of which is that, no matter what kind of news delivery system comes along in the future, people will be needed who can exercise news judgment and apply it to that news delivery system in some way.
Not everyone can resolve technical issues. Many of the journalists I have known in my life probably couldn't balance their checkbooks, much less fix software problems. But most journalists can write, and if they know basic HTML or SEO stuff, they can apply it to their work and help prepare it for use on the internet as well as the publication for which they work.
Admittedly, HTML and SEO are mostly technical. But the skills I learned in college, polished in my work for newspapers and now hope to pass on to my students can, with modification, be put to practical use outside of newspapers. And such modification these days tends to involve adjustments that
I tell my students that the way to enhance their value as modern journalists is to be community–oriented. They should focus, I tell them, on giving their readers what they cannot get anywhere else
In hindsight, I guess, I have always felt that way, but the internet has made that even more relevant to the survival of journalism. And, in spite of its current problems, I do believe journalism will survive as long as it focuses primarily on the needs of its local readers.
I am guided in this by the knowledge that the New York Times is planning to start charging for access to its website. The Times tried this a few years ago, and it didn't work so it made its content available at no charge again. The poor economy apparently has prompted the Times to revisit that policy.
As tempted as I am to remind you of what Albert Einstein said about the definition of insanity, I will resist.
Instead, I simply want to point out that the Times' experience confirms what I believe — that newspapers (print publications of all kinds, really) were far too slow to recognize the role that computers and the internet would play in the dissemination of news.
By the time the owners of traditional newspapers realized that the internet was the wave of the future and, more importantly, there was money to be made in it, the public had grown accustomed to the idea that there were many free news sources out there.
Consumers like myself, who read the Times online, are not likely to pay for access to its content unless they live in New York and are looking for information they can't get anywhere else.
I do not live in New York, and I can find articles on just about any national or international news event on many other sites — so, when the Times starts charging for its content, I will simply stop visiting the site (unless I hear that, once again, it is making its content freely accessible).
Anyway, back to my news writing class ...
Earlier this semester, I concocted some scenarios and acted like a public information officer. In these scenarios, the students took on the roles of reporters and had to ask me questions to get important details. Then they had to write their stories based on the information they had gathered.
As the semester progressed, I wanted to combine some of the more routine tasks I often had to perform when I worked for daily newspapers with the internet environment and the work of internet research in our in–class simulations — so a few weeks ago, I cast my students in the roles of writers for a locally based internet site that emphasizes local news.
I asked them to use the internet to gather information for their articles and provide a list of their sources so I could check on them. Their first such assignment was an article that would be "posted" all week, reminding visitors to the site to adjust their clocks when daylight saving time ended the following weekend.
A couple of weeks later, I asked them to write a similar story reminding readers that the annual Great American Smokeout was coming up.
I'm a "recovering smoker," I told my students, and there were many times when I heard the Smokeout was coming up and I made a mental note that I wanted to take part in it, but, when the time came, I was busy with my life and I forgot about it — so I went ahead with my daily routine, smoking while I got ready for work, smoking while I drove to work, smoking on my breaks — and I might not have heard that it was the Smokeout until the day was half over.
By then, it was too late for anything except maybe a symbolic gesture.
People need to be reminded of these things, I told my students, and smokers need to know if there will be any efforts locally to provide them with support while they try to go 24 hours without lighting up.
I reminded them that it isn't a matter of "willpower." It goes much deeper than that. Nicotine, we have long been told, is a tougher addiction to beat than heroin.
I was pleased that they found some noteworthy support services that were being offered locally but hadn't really gotten any publicity. I regretted that what my students had written had no website on which to be posted.
Then, this week, I decided to combine something that was coming up with something that has been in the news recently — the traditionally heavy travel that usually occurs on the day before Thanksgiving and the reports of overly intimate "patdowns" conducted by security personnel at airports and intimate X–ray images that were supposed to be destroyed when no longer needed but instead have ended up on the internet.
I told my students to write about anything that might influence a local reader's decision about any aspect of travel. DFW International Airport is one of the busiest airports in the country, but none of my students uncovered any recommendations from DFW's administrators that suggested that things might be easier for travelers if they came at particular times or took any other precautions.
At the time, I really thought there might be more problems than apparently there have been today.
Some things may yet surface, but right now — at least according to the Associated Press — things have been pretty smooth at the nation's airports.
Oh, there were some rumblings about a movement among disgruntled travelers to "opt out" of invasive procedures. And, apparently, there were some people who took that approach. But they didn't make a big show of it at the airports.
Most appeared to follow the recommendations of protest organizers and simply stayed home.
Indeed, inclement weather seems to be the most urgent concern for travelers right now.
If that's the worst thing that happens to the TSA this Thanksgiving, that should be something to be thankful for.
Wednesday, November 24, 2010
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