Monday, January 18, 2010

Keeping It Brief

Tomorrow is the 75th anniversary of a really important event.

On Jan. 19, 1935, a company called Coopers Inc. sold the world's first briefs in downtown Chicago. They were given the name "Jockey" because, previously, the only thing that gave men the same kind of support was the jockstrap.

The undergarments were wildly popular, and Coopers, which had been founded in 1876 by a fellow named Samuel Cooper, was renamed Jockey International.

And that's how the choice between boxers and briefs was born.

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